Objective
Asha Tea House serves high-quality tea with carefully sourced ingredients, and the shops are designed to create a welcoming, friendly space to enjoy your cup. This thoughtfulness and thoroughness need to be communicated in their visual brand and packaging to assist them on their mission to help shape America’s tea culture.
Approach
Asha’s carefully crafted product called for an informative and straightforward design. The logo is an A-shaped leaf. It is also the main element in the new pattern to make the brand more recognizable and memorable. The new color system is organized to distinguish the different kinds of drinks and create an insightful and visual experience.
[ Class ]
Visual System 1
[ Instructor ]
Phil Hamlett
[ Designer ]
Hiuman Ng
[ Project 10 ]
Last Project