Ice Queen sells homemade, authentic ice cream to families with a sweet-tooth. The welcoming atmosphere is their biggest crowd magnet in addition to their premium quality ice cream. They need a vibrant and playful visual identity to enhance their brand image and make their customers excited about the brand and the experience that comes with it.
The vibrant color scheme and the series of playful illustrations and photographs are to make people (even more) excited about ice cream. This excitement goes beyond the product itself and is integrated with Ice Queen’s store and ice cream-truck experience. The elements are created to be used in a wide range of sizes and on different kinds of media, from stationery to aprons and decorative posters.
[ Class ]
Graphic Design 2
[ Instructor ]
David Hake
[ Designer ]
Hiuman Ng
[ Project 09 ]
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