Objective
Organic food is the key to a healthy and sustainable future for our planet and its inhabitants. Still, conventional farming practices continue to dominate the market as many people are not aware of the benefits of organically grown food or are unable to afford it. Fredo’s Farm needs to design their product packaging to be more compelling and recognizable on the shelf next to the well-known conventional brands.
Approach
Let the packaging design communicate transparency and goodness to invite people to choose Fredo’s Food over their competitors in the stores. The containers are designed to be recycled easily. Wholesome materials, straight-forward messaging, and images from the actual farms are all chosen to create a design with the environment’s well-being in mind.
[ Class ]
Package Design 2
[ Instructor ]
Christine George
[ Designer ]
Hiuman Ng
[ Project 07 ]
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