Objective
Chinese cooking is one of the world’s most popular food cuisines. Innovation and inspiration have given traditional recipes a new place in the hearts of modern foodies. The book explores different trends within Chinese cuisine, and it challenges foodies to experiment in the kitchen to embrace the flavors, the fusions and the food we all love.
Approach
The innovative recipes called for an unexpected and non-traditional cookbook design. The modern geometric shapes are inspired by Chinese restaurants’ neon light signage to appeal to food lovers. The bright gradients of the line art are contrasted with a dark background that is influenced by the theme of Hong Kong’s night scene.
[ Class ]
Typography 3
[ Instructor ]
Ariel Grey
[ Designer ]
Hiuman Ng
[ Project 05 ]
Last ProjectNext Project