Objective
The previous merger between United Airlines and Continental Airlines calls for a design that distinguishes them from the competition without compromising the heritage of the brands. This new brand design needs a visual identity that can be applied to everything from small business cards, to huge bodies of airplanes, to digital apps for your mobile devices.
Approach
Combine features of the pre-merger logos of United and Continental to create a new unique logo mark. The new mark is influenced by both brands' old logo marks—United's U-shape and Continental's Globe. The blue and the red colors were picked up and given a new, more vibrant nuance. The new logo was then turned into a secondary graphic element in the form of a dynamic pattern that can easily be applied to different media.
[ Class ]
Strategies for Branding
[ Instructor ]
Thomas McNulty
[ Designer ]
Hiuman Ng
[ Project 01 ]